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faq's

Answers to Frequently Asked Questions about Graphic Design and Advertising


A Perspective on Advertising

How does color impact readership?

       What is the advantage to using spot color on my newspaper and shopper adds
       versus black and white print?...coming soon.

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Advertoritals: ads with an editorial twist

       Give readers news they can read to advertise your business or services.
       Ads that look like a news article present a different look from regular display
       advertising with boxed border around them...more info coming soon.

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Ads in newspaper and shoppers - what size?

       At what point will ad size affect the page dominance factor in readership of the
       advertising dollars I spend...coming soon.

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Brochures and flyers - what should they say?

       Key elements to include and consider when designing your company
       brochure or flyer...coming soon.

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Yellow page ads - HELP!??

       Confused and frustrated about how  to choose the appropriate yellow page ad for
       your business? Read about some guidelines to consider when spending money
       for your yellow page advertising...coming soon.

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When is internet advertising and a web site presence necessary?

       Is the internet for every business? How do I know if I need to be there or not?
       Check this list to see if you fit the ``Why be on the Web" criteria...coming soon.

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