Answers to Frequently Asked Questions about Graphic Design and Advertising

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Graphic Design: Bits and Details

• How are photographs reproduced in my printed materials?
• What are color separations?
• What does the weight of a paper mean?
• Why does the first few hundred pieces of a printed piece cost so much
  more than running several hundred copies?

A Perspective on Advertising

• How does color impact readership?
• Advertoritals: ads with an editorial twist
• Ads in newspaper and shoppers - what size?
• Brochures and flyers - what should they say?
• Yellow page ads - HELP!??
• When is internet advertising and a web site presence necessary?

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